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Option vs. Promotion Agreements: Which Works Best for Landowners?

Option vs. Promotion Agreements: Which Works Best for Landowners?

Option vs. Promotion Agreements: Which Works Best for Landowners?Nick Taylor
Published on: 09/09/2025

When a developer approaches you about your land, you’ll often be offered either an option agreement or a promotion agreement. Both can unlock significant value — but they work in very different ways. This guide explains the differences, pros and cons, and real case examples to help landowners choose the right route.

Landowners

20-30%

Of consented renewable projects will never reach construction

25-40 yrs

Typical commitment length for modern land-use agreements

once signed

Most agreements materially restrict future options

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