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Stay informed with expert guidance from Taylor Edwards Group. Our Insights hub brings together plain-English articles, market updates, and case studies across land, renewable energy, and Biodiversity Net Gain (BNG). Whether you’re a landowner, developer, or investor, you’ll find practical knowledge to help you unlock new opportunities.

Option vs. Promotion Agreements: Which Works Best for Landowners?

Option vs. Promotion Agreements: Which Works Best for Landowners?

Option vs. Promotion Agreements: Which Works Best for Landowners?Nick Taylor
Published on: 09/09/2025

When a developer approaches you about your land, you’ll often be offered either an option agreement or a promotion agreement. Both can unlock significant value — but they work in very different ways. This guide explains the differences, pros and cons, and real case examples to help landowners choose the right route.

Landowners

confidential deals

90%

Brokered off-market

Success rate

80%

of reviews sites progressed to next stage

repeat clients

70%

of developers return for further opportunities

time to placement

60

Days from enquiry to deal

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